I must say that without the digital media exposure, your efforts to build a sustainable career in the creative arts sector may be very limited. I believe in having choices and options, which the Internet, together with the social media, offer to everyone and anyone who is willing to take advantage of the new muse…
digital media
What Is Content Marketing?
Content marketing is the marketing of everything and anything you can create that can add value to your audience, readers, and viewers. I am a strong believer that content is the key to building a nurturing community around your business, project or hobby. However, before you jump with enthusiasm into creating content you need to…
Why Hire Content Creators?
Video and written content (blogs, articles, e-books etc.) are the best ways to promote projects, ideas, and products. Consumers are tired of constant direct advertising, especially when the products advertised are not enriching their lives in any way. If you are an expert in your field, creating content should be easy for you. You share…
What Is the Difference Between Social Media Manager and Digital Media Strategist?
A social media manager is a person who will monitor and contribute to your social media outreach. That person will post for you, tweet for you, reply to the comments and in general engage in the conversation on your social media platforms for you, your brand, and your products. They will represent your work and…
Digital Media Strategy for Your Film
Digital media are out there and should be used for promoting, marketing and gaining exposure to indie films, don’t shy away from that. I know that social media can be confusing and time-consuming so If you don’t want to end up running like a headless chicken check my social media checklist that I composed trying…
Social Media Is Not So Bad
Social media is here to stay, and as creatives, I feel we should make peace with that fact instead of going up the river trying to figure out “how to make it” without using these, very often, free tools that the Internet and social media offer. I know that for a lot of us in…
9 Vital Visual Content Creation Tips
If you are interested in creating a visual marketing tactic think about the following: What is your message to your audience? What do you want your audiences and viewers see when they see your content? What is at least one primary characteristic that you want your audience to associate with you and your visual content?…
What Did I Learn Over the Years Creating Content?
I have been creating online content since 2007, and back then nobody knew how to market and promote stuff online. People just didn’t know what worked and what didn’t since it was way too early to tell. The initial advice was to be active and to be everywhere. To be active on social media is…
15 Visual Content Creation Tips
Do you have a script or treatment ready before the shooting commences? If yes, make sure it is accommodating to your budget, if not, don’t start shooting but work on your script/treatment until it’s ready. Do you have a budget set aside for your production? I know that often people say that they are working…