Author: Magda Olchawska

After a Year of Homeschooling

After a year of homeschooling, I can honestly say that I enjoy the process enormously. I was scared at first and unsure whether I could provide my son with the level of education he deserved but I have to say that the two of us are doing pretty well. The fact that I have become more comfortable with the whole process, has been incredibly helpful for both of us. The past year has been life-changing for the Little M.; after a year of homeschooling he can: READ!!! WRITE He loves English and creative writing. He can tell people what his hobby is, what subjects he enjoys learning and what subjects he is interested in and which ones not so much. His confidence is soaring; he doesn’t put himself down as much as he used to. Sometimes he does have a bad day, but he quickly can manage that type of negativity. He writes his own stories. He does it phonetically but he is doing it, and we encourage him to write his phonetic stories. The …

6 Stages of Successful Digital Marketing Campaign Plan for Your Film

In other words, your digital marketing campaign plan is not going to be successful without following those stages one after another. STAGE 1 Building awareness of your project, which includes: audience building, a page like ads, poster, trailer, or promotional video. STAGE 2 Validation, which includes: rave reviews, features, interviews, TV, radio, online appearances, and guest blog posts. STAGE 3 If you are doing the theatrical release, you will need geo-targeted ads with an obvious Call to Action button that links to the ticketing website or your film’s landing page. You must be very clear about what you need your visitors to do. STAGE 4 If you are taking the iTunes road, pre-orders are an essential part of your campaign. Pre-orders will help you rank higher on iTunes which is a massive advantage in today’s overcrowded market. For stage 4 to be successful, you should create a shareable 30-sec spot with a Call-to-Action button that links to your own iTunes store. STAGE 5 To kick off a successful TVOD (iTunes, Amazon and/or Vimeo On Demand) …

London Is Lagging Behind

In 2016 the UK decided to leave the European Union. The moment the Leave vote won, the drama surrounding the deal, no deal, ministers, elections, and the basic understanding of what leaving the EU would mean for the UK took over every inch of political and social life. Surprisingly, or perhaps not, the majority, including the politicians voting to leave the EU, didn’t understand what EU is and what leaving the EU means. So much efforts, energy and money has been already devoted to Brexit that London, which used to be one of the most exciting cities in the world, is starting to fall behind many other European cities, which are pioneering in sustainability, sustainable lifestyle and start-ups creating conscious economy, conscious consumption, and conscious lifestyle. Like any other mammoth city, London needs sustainability; it needs green incentives, cleaner air and, in London’s case, it surely needs a conscious lifestyle. But unfortunately, London is way too busy, focusing on Brexit and what it means for the city’s economy, art sector and future development. We have …

Effective Pitching For Filmmakers, Writers and Storytellers

Before you even begin to think about pitching  your projects to anyone, I would strongly advise you to answer and identify the following questions: – What is your target market? Do you know your target market, niche audience? Who is going to buy your product, idea or service? – What are the benefits your target market can achieve by working with you or by buying your product? – What problems are you going to solve for your target market? – Do you have a category under which your product/offering can be featured? How can you describe your product? – What results your market needs & wants that you can help them achieve? – Have you got a few (2-3) keywords describing your product or offering that can be used for your marketing & promotional purposes? – Have you checked out your competition to see what they do to promote their work or product? Once you can comfortably answer the above questions, you are ready to start working on structuring your pitches. Having answered the questions …

5 Places in Wroclaw I Always Go Back To

Wroclaw is a wonderfully cosmopolitan city in the south-west of Poland, where I was born and where I go back to at least twice a year. The city has changed massively since I was a child and I’m beyond grateful for that. When I’m in Wroclaw, apart from visiting friends and family, I always go back to those five places for food, coffee and drinks, and I can honestly recommend them to anyone who is travelling through, visiting or thinking of settling in Wroclaw (the order is random):   Pod Papugami – and old, established a restaurant on the Main Square (Rynek). The food they serve is traditional but with a touch of modern spin and the menu is always changed a bit with each coming season. The interior is full of old classic Hollywood posters, which gives the place a unique and one of a kind feel. Over the years the quality of food and the service has not changed and has always stayed delicious. Pod Papugami has been opened for as long as …