If you are interested in creating a visual marketing tactic think about the following:
- What is your message to your audience?
- What do you want your audiences and viewers see when they see your content?
- What is at least one primary characteristic that you want your audience to associate with you and your visual content?
- Research on other brand and content videos to research their shooting styles. If you like the style, you could copy it without having to spend lots of money while shooting.
- If you choose a particular stylistic approach and it isn’t working, change it. The change can be drastic or subtler, depending on your approach.
- Try to see what your audience likes about your content and try to recreate more of that. Interact with your audience by asking questions or get feedback from them before releasing your content.
- Please do remember that big brands have massive budgets to spend on content creation. It doesn’t necessarily mean the content is useful in any way (I’m sure you can think of at least ten dreadful commercials for the big brands’ merchandise); it just means that they have more resources to create the content and make it better visually (hopefully). Don’t compare yourself to those brands; you can only create content within your means and skills, which will expand over time.
- Invest a significant amount of time in scripting or at least writing a treatment for your content. This way you will know what you are doing without wasting precious time. I don’t mean a 15-minute walk from the train station. It may be suitable for a 9-year old like my son, who in this way comes up with ideas for his short animation films.
- Be well prepared before you start creating.