Before you even begin to think about pitching your projects to anyone, I would strongly advise you to answer and identify the following questions: – What is your target market? Do you know your target market, niche audience? Who is going to buy your product, idea or service? – What are the benefits your target…
Filmmaking and Writing
One Pager
I like making a One Pager for every scene in my shooting script. One Pager is for me only and reminds me of all the most important things I need in the scene for it to work for the audience. My One Pager consists of: The scene in a nutshell (one line, what the view…
The Recipe for a Good Family Movie
As a parent, I watch a lot of PG, family-friendly films and over the years I realised that the most successful family films have those five things in common: 1. One of the characters is an animal. It doesn’t have to be the main character, but the animal is an integral part of the whole…
What Does Film Director Really Do?
As a film student I read many books written by film directors, who I admired but I never fully understood what film director’s job was and what do they do on and off the set. It all became clear to me once I started making my films, making mistakes, and learning from them. Below you…
Should You Agree to Work for Free?
This is a question many people in the creative sector will be asking themselves throughout their careers, and unfortunately, the “offers” to work for free don’t end the older you become or, the more experience you have. When I left film school, it was believed that you needed to work for at least two years…
Storytelling Is Trendy
Storytelling has been a part of our human culture and experience since the beginning of times. Storytellers have always been important and respected members of every culture and society. Whole tribes used to gather around the fire camp listening to stories, learning, and passing the knowledge to the next generation. Stories still help the children…
How to Make Videos More Appealing to Your Audience?
1. Make sure you record your audio correctly. People can put up with out of focus images but if the audio is off, you will have a hard time attracting viewers. 2. Make your videos short and to the point. I’m not a big fan of long-winded videos that in reality could have been cut…
Digital Media to Boost Your Creative Visibility
I must say that without the digital media exposure, your efforts to build a sustainable career in the creative arts sector may be very limited. I believe in having choices and options, which the Internet, together with the social media, offer to everyone and anyone who is willing to take advantage of the new muse…
Filmmaking Is Like Training For the Marathon
Filmmaking takes time, and I’m not only talking about the time it takes to make a film, from start to finish. I’m also talking about the time it takes to establish yourself in the industry. When I graduated from film school in 2004, the Internet was around but wasn’t dominating our lives or the creative…
What Is Content Marketing?
Content marketing is the marketing of everything and anything you can create that can add value to your audience, readers, and viewers. I am a strong believer that content is the key to building a nurturing community around your business, project or hobby. However, before you jump with enthusiasm into creating content you need to…