Storytelling has been a part of our human culture and experience since the beginning of times. Storytellers have always been important and respected members of every culture and society. Whole tribes used to gather around the fire camp listening to stories, learning, and passing the knowledge to the next generation.
Stories still help the children to understand everyday life, emotions and dangers associated with the society they live in. Stories have always been the connecting element between the present and the past; the connection between the older generation and the younger generation. Even history is a story told from someone’s perspective.
Currently, we are lucky enough to live in very prosperous and exciting times for storytelling and the storytellers. Storytelling is thriving in every shape and form, which for people like me, who consider themselves storytellers, is fantastic. There are so many outlets, so many ways to tell stories and so many creative ways to reach the audience; something our tribal ancestors didn’t have access to.
The ease with which we can access stories and make them available to the global audience is mind-blowing.
Since storytelling is hot and trendy, even the big global brands have recognised that trend, and instead of bombarding people with brainless and often pointless adverts, they started telling stories, building a bridge between the brand and the audience, connecting on the emotional level. At the end of the day, stories stay with people for much longer than a 15-second commercial spot does. Stories have the power to change people’s lives, which makes them a very powerful tool to have.
I believe that we all have storytelling gift, which we should use as much and as often as we can to spread the good stories, not the bad and the negative ones. There is too much negativity, aggression and misunderstanding between people, cultures, and society in general as it is. That’s why positive and kind stories gain momentum and are shared wildly.
Use your stories for good, not only because you want to direct the audience to your sale funnel. Use stories to connect with others, to build solid bridges and to share your gift with the rest of us. Stories connect, stories heal, stories have colossal power and influence over people so use that power wisely.
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