1. Make sure you record your audio correctly. People can put up with out of focus images but if the audio is off, you will have a hard time attracting viewers.

2. Make your videos short and to the point. I’m not a big fan of long-winded videos that in reality could have been cut down to a few minutes.

3. If your video is short, don’t introduce rapid, MTV cutting; it will only make your audience feel sick from too fast editing and too much movement.

4. Don’t mislead your audience with your video’s title; make sure your title accurately describes your video and what’s in it.

5. Don’t cover too much ground in one short video. If you try to cover too many subjects in a short space of time, you may find it hard to hold the audience’s attention. Make your videos very specific. If it is a ‘how to’ video you are making, answer just one question, not a gazillion at the same time.

6. Don’t use special effect excessively, especially if it doesn’t look natural.

7. Experiment with shooting and editing styles. Not every style suits the subject or the video you are making.

8. If a link is included in your video, make sure you add that link in the description box below the video.

9. Use the right keywords and phrases to describe your video’s content.

10. You don’t have to work from the script but knowing what you want to talk about is going to be helpful and will save you time while recording.

11. If you don’t have any artificial light, try to use natural light to make your image brighter.

12. Framing and what is in the frame is vitally important. So make sure you know what’s in your frame, as it also helps telling the story you are trying to tell.

While you are here, you might also be interested in Creative Distribution.