1. Your marketing’s starting points:— What are your marketing objectives?— Are you trying to launch a new product?— Are you trying to enter a new country?— Are you trying to win over customers from a competitor? 2. Sample ideas for blogging (blogs and articles which are going to be a part of your content creation initiative to raise awareness of your…
marketing and promotion
How to Attract Decision Makers to Your Project?
Not every decision-maker will be interested in the project you are offering. That’s why it’s important to research the decision-makers you are planning to approach. You need to be certain that you invest your time and energy in approaching the right people. Everyone needs to pitch projects and ideas to financiers, networks, distributors; some writers,…
How To Launch Digital Media Campaign For Your Film?
Creating your own digital marketing campaign can be challenging, time-consuming and often confusing. Since indie filmmakers have to wear many hats as it is I have created a list that will help you plan for the big day (big opening :)). By following those stages one after another you are increasing your chances of a…
Marketing and Promoting A Film Is A Group Effort
Filmmaking is a collaborative art form and anyone, who has ever made a film knows this obvious truth. Of course, there are instances when one filmmaker makes the entire film on their own or with very limited help. But these are rather exceptions than a norm. In my opinion, doing everything or almost everything on…
What Is Content Marketing?
Content marketing is the marketing of everything and anything you can create that can add value to your audience, readers, and viewers. I am a strong believer that content is the key to building a nurturing community around your business, project or hobby. However, before you jump with enthusiasm into creating content you need to…
12 Tips How To Turn Your Audience into Raving Fans?
1. It is not going to happen overnight. Be ready and prepared to put some serious time into that. 2. You need to create content that your audience can resonate with. You need to find your core audience that you think will like to see your film and connect with your work on an emotional…
Independent Film Marketing Part 3
Last time we started telling you about the independent film marketing in general. We also brought you closer the subject of how to create a suitable website for marketing purposes and how to use different networking websites to support your campaign. This time we try to tell you a bit about modern independent film distribution,…
Independent Film Marketing Part 2
Tips on how to create a suitable website. 1) The audience needs to be involved on your site. 2) Create a dialogue with your audience. 3) Give your audience reasons to return to your website. 4) Still, images and videos are more keyword-friendly and more efficient than text. 5) The URL of your site has…
Independent Film Marketing Part 1
Doing the marketing campaign for an independent film stays more or less by the general rules of marketing for a small business. The traditional ways of bringing films into the market are fading fast, and it’s time to reinvent film marketing, and therefore the marketing strategy. Besides, as an independent filmmaker, you must stop defining…
How to Create Press Kit for Film Festivals or Media Outlet?
PRESS KIT – is needed for film festivals, film markets and also when you send the film to a potential sales agent or distribution company. You must ensure that your press kit looks as professional as possible. I usually send my press kit on a CD (always make sure that the CD is compatible for both Mac & PC) since the…