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Independent Film Marketing Part 2

Anna & Modern Day Slavery – film set.

Tips on how to create a suitable website.

1)    The audience needs to be involved on your site.

2)    Create a dialogue with your audience.

3)    Give your audience reasons to return to your website.

4)    Still, images and videos are more keyword-friendly and more efficient than text.

5)    The URL of your site has to be efficiently and succinctly written.

6)    Don’t forget to use meta tags, meta descriptions, meta keywords:

Meta tags – the words that lie behind the text and image you see.

Meta descriptions – sets of words under the URL’s found through a web search.

Keywords – the description of your page in 10-15 words.

7)    Links to sites connected to the subject of your film and request links back to your website.

8)    Whatever you post on your site, add keywords and key phrases that search engines would recognise; add them in the first paragraph or headline of your text.

9)    Optimize your site architecture for search engines.

10)  You have to decide what you want to give to your audience and supporters. 

11)  How will your film service your audience organisations and lives?

12)  Remember that the outreach to your audience is about building relationships.

13)  Blog as much as possible – about the film’s progress, organisations you team up with, news from the film, etc.

14)  Don’t forget to tag your blog posts, add keywords to your posts, add general keywords associated with the film and add keywords in the title of the blog.

15)  Blog about the subject related to your movie. Don’t be selfish when blogging. Be generous.

16)  Set up Google Alerts that will let you tell about your film’s subject matter as well as your movie and yourself.
You need to remember that you must engage your audience to participate in your project. So a crucial part of your site will be to connect members of your community to each other and allow them to share, both with you and with each other. Listening and collaboration will be cornerstones for this model to work because the development of experiences can only be done from active participation in the community and cooperation with them. Otherwise, it’s just a noticeboard.

Except for your website, there are plenty of networking social sites which you can use in your favourite social media.

The same principle takes effect for networking websites as for your own. Using them purely as a free advertising vehicle is a waste of time and will not get you real results. Social networking is a relationship platform, and if you aren’t using it to form lasting relationships, it simply won’t work for you.

The thing to remember is, when you use these sites for business, besides creating a dialogue with your fans and connecting them with other like-minded people, social media pages should be used to bring them to your website where you collect information and sell it to them directly. Bringing people directly to you has, apart from tangible effects in the form of money donated or other types of support, also a psychological effect.

Psychologically, those high counts on your site as well as social networking sites do motivate people to join them. Everyone wants to join something that looks popular.

This way we’re getting into direct communication with your audience because they have permitted you to do it.

Ok, I think it would be enough for now. Next time we’ll bring you closer to the issue of modern distribution and explain what a PMD means. We will also try to show you some tools to work with. See you then.


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