1. Your marketing’s starting points:
— What are your marketing objectives?
— Are you trying to launch a new product?
— Are you trying to enter a new country?
— Are you trying to win over customers from a competitor?
2. Sample ideas for blogging (blogs and articles which are going to be a part of your content creation initiative to raise awareness of your brand and products amongst the audience and clients):
— Write about yourself and your experience.
— Tell your brand’s story.
— Make a list of current industry leaders.
— Write “How to… “ e-books and booklets.
— Make a list of your best articles.
— Write product reviews.
3. The common mistakes people make while marketing and promoting content and products, which are easy to avoid.
— Bad grammar and spelling. If grammar and spelling isn’t your strong side, I would suggest using a tool that may help you (i.e. grammarly.com).
— Not knowing your audience and trying to market and promote your idea to everyone.
— Not gathering contacts, for example, emails. It’s vital that you give your audience an opportunity to opt into your mailing list.
— Use images, links and SEO in your blog posts; it will help you rank higher in search engines. (I know some experts say that SEO is dead but since nobody knows this for sure my suggestion is to keep writing headlines and blogs with SEO in mind).
— Writing content solely about you. I’m not saying that you shouldn’t share your experience with your audience and readers but make sure that every blog isn’t titled Me, Myself and I.
— The headline is misleading.
— Being inconsistent with your content creation and your offer. If you promise to blog once a week, you need to blog once a week.
4. Offer content downloads such as e-books, lists, checklists etc. in exchange for your audiences/fans emails.
Sample Ideas for Createing Download E-books:
— Would you like to have access to our film’s trivia, exclusive interviews and behind the scenes with your favourite characters?
— How to Create Fantastic Content In Few Easy Steps?
— SEO for Newbies.
5. A few easy ways to make your blog posts more shareable:
— Catchy headlines that include keywords.
— What does the layout of your blog look like? To make it more reader-friendly: break the text with images, sub-sections, links to external websites that could help your readers as well as links to your other blog posts that can be useful for your readers and are connected to the same subject.
— To improve the readability of long posts create anchoring, which means creating page jump links that your readers can click to move to the next section or the part that interest them the most.
— Use visual content that will help you illustrate your blog and article better.
— Add social media sharing buttons.
— Ask your audience to share your post, both directly in your blog and using your social media.
— Don’t forget to promote your content on social media and other outlets. Create a system of promoting your posts on social media (it will take time, and the best way to create a system that works for you is by trial and error), add visuals if you have any (you can quickly create visuals by using for instance https://www.canva.com).
6. Ways to promote your work/project/film for free:
— Social media.
— Guest blogging.
— Guest interviews; interviews published in your niche market as well as interviews published on blogs and websites run by other creatives or people in your industry.
— Email marketing (that’s the reason to collect emails) so you can reach out to your followers/fans whenever you have something new and exciting to share and promote.
— Professional email signature.
— If you know how to utilise and use Reddit, some experts swear by it.
— Join the blogging community: Triberr, ViralContentBee, CoPromote, The Inbound community, Amplify Blog, Klinkk, Snapzu, Dashburst, BizSugar, JustRetweet, Kingged, Do Splash, Blog Engage, Bloggers Lounge.
7. Paid ways to promote your work are:
— LinkedIn Ads
— Facebook Ads
— Twitter Ads
— Quuu Promote (promoting content to influencers)
— Niche online and paper publications that can either publish your advert or an interview with you.
8. Content that Google (as a search engine) likes:
— A good catchy title that includes keywords.
— Clear introduction with meta — description (150–160 characters in length).
— Links to other relevant content.
— Subheadings which is vital for SEO and helps Google understand and position the text better.
9. Before you start creating content, take some time to set goals for it. Do you want more visitors, do you want more sign-ups? Of course, with time your goals may and will change, which is only natural, but it’s always good to have a starting point.
10. Some experts say that the current blogging trend is heading towards longer blog posts, which can help to show your excellent expertise to your audience. As a reader, I prefer shorter posts. As a blogger, I write longer posts for other media outlets shorter posts for my website.
11. Building links back to your work will help you increase your brand’s exposure, which over time will help with getting more traffic to your website.
12. How to get more engagement on social media?
— Be active.
— Post quality content.
— Visual content is the king at the moment. So consider creating visuals for your blogs and articles.
— Be responsive if people ask you questions.
— Add ‘calls to action’, both on your social media and your website.
— Engage with others, don’t be selfish by only promoting your content and your brand.
— Hashtags describing your blog or content are a must.
— Build a relationship on social media with others and help them with tweeting and re-tweeting.
— Use social media ads to promote your blogs, articles, website, products etc.
13. Twitter Top Tips:
— Optimise your profile (add keywords, hashtags, a website link, profile picture, and a bio).
— Tweet regularly and I don’t mean once a month. I mean at least on a daily basis.
— Ask for retweets but ask for a retweet, not RT. Researches show that for some reason people tend to respond better to the former.
— Include hashtags in your tweets.
— Add photos, videos or gifs to your tweets.