Even though a lot of filmmakers skip theatrical distribution nowadays because of the vast cost and the lack of return on it, it still cannot be of overestimated value. Even pretty limited theatrical distribution in a few theatres across the country may produce revenue in DVD, VOD, Internet sales and merchandising. It may also give…
Independent Film Marketing Part 3
Last time we started telling you about the independent film marketing in general. We also brought you closer the subject of how to create a suitable website for marketing purposes and how to use different networking websites to support your campaign. This time we try to tell you a bit about modern independent film distribution,…
Independent Film Marketing Part 2
Tips on how to create a suitable website. 1) The audience needs to be involved on your site. 2) Create a dialogue with your audience. 3) Give your audience reasons to return to your website. 4) Still, images and videos are more keyword-friendly and more efficient than text. 5) The URL of your site has…
Independent Film Marketing Part 1
Doing the marketing campaign for an independent film stays more or less by the general rules of marketing for a small business. The traditional ways of bringing films into the market are fading fast, and it’s time to reinvent film marketing, and therefore the marketing strategy. Besides, as an independent filmmaker, you must stop defining…
What Means What in Film Language?
This article has been written by Joe Corrigan and reprinted with his permission. Thanks a lot, Joe. This article was created to get the people involved in the process of filmmaking speaking one language, so once you are on the set, you know what everyone is talking about. L I G H T I N…
Pitch: What Is It and What It Means in Film Industry?
You hear it all the time: “you need to have a good pitch to be able to get the grant or get any funding for your project.” But what is this pitching thing is and what does it mean to have a good pitch? Should you hire someone to write it for you? Should you…
What Is a Film Market ?
Film festivals are cultural events that concentrate on promoting films to film fans and movie professionals. Film markets are trade events where business is conducted (finding distributors, selling films to different territories, etc.). Film festivals can be combined with Film markets and, this trend is increasing in the industry across the world, simply because it’s more…
What Is a Film Funding Outline?
The following information has been based on the fantastic book “The Art of Film Funding” by Carole Lee Dean (I strongly recommend that you read the book as well as visit her website) Carole Dean runs The Roy W. Dean Film & Video Grants. Whatever information you find in this article, use it as a…
The Russian and Soviet Cinematography: Great Art From the Big Country
The history of the Russian cinema may be divided into three periods: the Russian Empire period, the Soviet Union period and the period after Perestroika and the fall of The Soviet Union. The cinematography was first brought to the Russian Empire by the Lumiere brothers themselves in the very same year it was invented. Also in 1896…
Film History: The First Film Ever Made
It was a cold December night three days after Christmas in 1895 when guests filed curiously into the dimly lit basement at the Grand Café on the Boulevard des Capucines in Paris. It was the age of marvels, of new inventions, and what the people had come that night to see was a magic show…