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How Sales Agents (in the Film Industry) Can Help Your Film?

For this article, we are just going to talk about the shorts sales agents. A sales agent is an individual or a company who will try to sell your film to as many networks across the globe as possible.

You are most likely to meet a sales agent at various film festivals. However, it should be noted that you will probably encounter the most experienced sales agents, and a higher number, at the most prestigious film festivals. The sales agents’ task is to look for saleable shorts for their catalogue.

If you are going to the festival yourself, you must ensure that all of the attending sales agents are aware of your film. (Get the Delegate Guide from the festival office to check the sales agents that will be attending the festival.)

You can either contact the sales agents yourself or hope that your film is so fantastic that the sales agents will contact you with a proposition to represent your film. Of course, the second option is much better and preferred. Remember, sales agents don’t send movies to film festivals since there is no money for them to be made at the festivals.

The sales agents will try to sell your film to TV stations, TV cable companies, Internet, DVD distributors. They will licence your film from you and sub-license to the media or distributors under international copyright law using three essential variables:

1. TIME – how long do you licence the film for or how many screenings are allowed during the license period.
2. TERRITORY – what countries are covered by the license.
3. MEDIA – what media are included (theatrical, television, DVD, Internet, etc…)

Don’t be surprised if the sales agents ask for exclusive rights to your film as this is standard practice.
However, do try to negotiate the non-exclusive rights to the DVD and web content with your sales agent. The reason for this is that you will need it if the Film Festival approaches you or if you want to sell your DVD or create a website for your short to be watched online (this way you may get donations from people or even be able to charge them for watching your short.)

Apparently, you have to remember that sales agents don’t do charity work. They usually charge something between 35%-50% of each sale amount which is quite a lot. Often they can also charge you for: attending film festivals or film markets, wining and dining (tricky one), DVD copies etc.

Will you see some revenue from your short? You may, but it’s not likely going to be much. Even with the online systems, short films don’t make a lot of money because there are too many fantastic shorts available free of charge.

Besides, we all know that shorts are mostly not being made to make money only to get experience and to build your showreel. So once you finally have a feature film that you are working on, you can prove to your investors that you have done something in the past and you can tell a story in sequence.

While choosing sales agents you should research this person or company, really well to see: What films they are representing or have represented in the past and how successful they have been with previous shorts?

Before you sign a contract, you also need to check how much (in percentage) revenue you will be receiving and when? How often will the sales agents be sending you the account statements?

It’s also not a bad idea to contact the producers/directors from the sales agents’ catalogue and ask them about their experience with the particular sales agent or company. Of course, you can not rely entirely on such opinions because there are always some likes and dislikes when it comes to relationships between people.

And remember, if you don’t like the contract, negotiate and if it is not negotiable for the other party, retreat. If you know nothing about contracts, ask for advice from someone who knows something about them, before you sign anything. It may seem obvious, and in fact, it is, but it’s critical that you not sign anything that you don’t fully understand, however, there are many people who forget this simple fact and regret it very quickly. Remember ‘err in haste, repent at leisure’.

You are probably not going to make vast amounts of money from your short. However, it is always nice to have someone professional who is trying to reach out to the audiences for your film in a way you would be unable to do it yourself. It may also pay off in the future because your name will be less anonymous to the world.


Atom Films –
Big Film Shorts –
La Big Family –
British Film Institute –
Dazzle Films –
Future Shorts –
Microcinema International –
Network Ireland Television –
OneDotZero –
Shorts International –
SND Films –

Filed under: sales agents

About the Author

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Magda Olchawska is an award-winning independent filmmaker, writer and screenwriter. She writes not only about making films and writing but also about financially independent and sustainable lifestyle. Her current projects include Ecotopia Universe and School Runs.

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