No product is for everyone, and it applies to films as well. Knowing who to direct your campaign to is part of your future success. Time is the only commodity we can’t get back, so focus your efforts on getting through to people who will be interested in your offer instead of trying to reach everyone.
Knowing your target audience is vital in determining the best outlets, language and keywords for your posts, tweets and promotional material. It will help you establish the most effective marketing approach and distribution strategy for your campaign.
Give yourself time to figure out who is your target/niche audience. Treat this as a part of the creative process that goes into running a successful crowdfunding campaign. Don’t start your campaign before you know exactly who is your inch audience is.
Another essential aspect of any crowdfunding campaign is to have a personal support team around yourself and your project.
Surround yourself with people who believe in you and your idea. Find people who can pick you up when your campaign isn’t going as well as you had initially expected. When you feel shitty and ready to walk away to bury your project in a deep dark cave, you need people who can hold your hand and help you push forward.
Believe me, days will come (hopefully not too many) when nothing happens, and no contribution is made, you will feel horrible and having your support group will keep you going.
Similarly, people will share your joy and enthusiasm when your campaign is going well. This, in turn, will funnel positive energy back into your campaign.
Running a campaign is like running a business, where the stakes are high, it’s only human to share this load with others.