Since the Internet fully emerged and the social media entered people’s lives many of us in the creative industries, have been told that using social media for marketing and promoting our work can make a significant impact on our success.
It’s true that creating meaningful content that can help others and enhance your audiences experience is gold. However, like most things, it takes longer to build impact with your work in such a way. Overnight success means that the person has been building towards that success for years before they became an overnight sensation.
Alas, not everyone is patient enough to wait and some people, to speed up the overnight success, buy followers to join the influencers society; some people only post stuff that directly relates to whatever they are trying to sell, they don’t comment, and are not into building relationships with the online community.
A few months ago I was contacted via LinkedIn by a dude who is trying to create a business of making impact films. He sent me an online form to fill out, which amongst many other things about myself included my pricing. Right after that, he started posting impact videos on his timeline. I liked those videos a lot; they trigger all the right emotions, make you stop and wonder, and hopefully take meaningful action. In short, these videos make an impact on the viewer. Since I like to consider myself as an impact storyteller, I commented, liked, and reposted the videos with honest, authentic stories from my personal life, and you know what the dude did. Nothing; he didn’t reply to any of my comments, which quickly made me realise that he was entirely and utterly trying to take advantage of the impact genre and build his company that way. He was not authentic and genuine in his approach, and it did show up quickly.
It doesn’t matter what we do online or in life if we are not honest and genuine in our actions. It will show up in one way or another. To get to the point of a true honesty, we should put in a lot of work into discovering who we indeed are. That kind of work takes time, just like it takes time to find the audience and build a relationship with them. I know that at times this job feels lonely and the frustration is overwhelming but don’t be like the dude from LinkedIn; be you, the beautiful unique you.
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