Doing the marketing campaign for an independent film stays more or less by the general rules of marketing for a small business. The traditional ways of bringing films into the market are fading fast, and it’s time to reinvent film marketing, and therefore the marketing strategy. Besides, as an independent filmmaker, you must stop defining…
film marketing and promotion
Learn How to Make a Promotional Sheet for Your Film?
FILM PROMOTIONAL SHEET – is a document used for promoting your film. A new promotional sheet should be used at every stage of your production, therefore, ensure that changes can be made. The promotional sheet is ideally as small as a postcard, and on one side you should have your movie’s poster or a promotional…
How to Create Press Kit for Film Festivals or Media Outlet?
PRESS KIT – is needed for film festivals, film markets and also when you send the film to a potential sales agent or distribution company. You must ensure that your press kit looks as professional as possible. I usually send my press kit on a CD (always make sure that the CD is compatible for both Mac & PC) since the…