I know how precious the ideas are. From my experience of making films and videos I know how terribly those ideas can be executed if not enough work is put into pre-production or because in the haste and heat of the moment, wrong decisions were made about the casting, the crew or even the script.

That is why nowadays before I go into production making either a film or video content I TAKE IT SLOWLY.

And I would recommend anyone to Go Slowly. Even if you fear that someone is going to steal your idea and run away with it. Remember, you can always copywriter. Moreover, if you are creating an original content based on your experience, your expertise, your book, or your business, well, no one really can steal your ideas because they’re yours. So take a deep breath and focus on your script first before starting to hire the crew.

The script is the soul of the visual content. It’s not enough to add a few pictures barely resembling your book story and hope for the best. Even if you have to use stills, it all must make narrative sense.

If 84% of all the content watched/read/checked online in 2018 is supposed to be visual, we all need to make an even more significant effort to make our content stand out even more than last year.

This means going slowly and focusing on your script or treatment. Don’t rush by turning your first draft into visual content. It is most likely going to take you more than one draft to get it right. Your visual content doesn’t have to be visually fancy or complex in any way. It can be, but it doesn’t have to be. However, it should connect to your audience on the emotional level to help your viewers to connect with you, your ideas, stories, or products.

Remember, creating a visual content is not easy so try not to add any more stress to your busy life and Go Slowly and focus on the foundations before building the structure up.