All posts filed under: filmmaking

How to Make Videos More Appealing to Your Audience?

1. Make sure you record your audio correctly. People can put up with out of focus images but if the audio is off, you will have a hard time attracting viewers. 2. Make your videos short and to the point. I’m not a big fan of long-winded videos that in reality could have been cut down to a few minutes. 3. If your video is short, don’t introduce rapid, MTV cutting; it will only make your audience feel sick from too fast editing and too much movement. 4. Don’t mislead your audience with your video’s title; make sure your title accurately describes your video and what’s in it. 5. Don’t cover too much ground in one short video. If you try to cover too many subjects in a short space of time, you may find hard to hold audience’s attention. Make your videos very specific. If it is ‘how to’ video you are making, answer just one question, not gazillion at the same time. 6. Don’t use special effect excessively, especially if it doesn’t look …

Digital Media to Boost Your Creative Visibility

I must say that without the digital media exposure, your efforts to build a sustainable career in the creative arts sector may be very limited. I believe in having choices and options, which the Internet, together with the social media, offer to everyone and anyone who is willing to take advantage of the new muse that the Internet has become. I understand that 9-5 jobs are safer and more secure, especially when you have a mortgage, family, and responsibilities but what if… the company you worked for decides to let you go, and in the time you have spent in that company, the market has changed so much that you become virtually unemployable? What if tomorrow, all of a sudden, you stop getting freelance job offers? What will happen then? What if you are over 40? Yes, agism applies to the creative industries too. Or, “even worse”, you are a mother in her late thirties or forties. Sure, it’s illegal to discriminate against mothers or age but tell this to the recruitment agents who feel …

Filmmaking Is Like Training For the Marathon

Filmmaking takes time, and I’m not only talking about the time it takes to make a film, from start to finish. I’m also talking about the time it takes to establish yourself in the industry. When I graduated from the film school in 2004, the Internet was around but wasn’t dominating our lives or the creative landscape. I still believed that to be able to make a feature film; I needed to make shit lots of shorts to learn the craft and to be noticed at film festivals by agents, distributors, and producers.  I knew it was going to take a long time before my career could and would take off in the right direction. Then, all of a sudden, at least from my perspective, the Internet was taken over by social media and that, my friends, have changed everything in the creative industries almost overnight. From the moment I discovered YouTube, I knew that the Internet was able to offer endless opportunities to independent filmmakers. I realise that a lot of us think that …

What Is Content Marketing?

Content marketing is the marketing of everything and anything you can create that can add value to your audience, readers, and viewers. I am a strong believer that content is the key to building a nurturing community around your business, project or hobby. However, before you jump with enthusiasm into creating content you need to remember that: – creating content only for the sake of pushing your products is not going to bring you the desired results. The driving force behind creating content should be genuine such as the passion for sharing your knowledge to help others. – the commitment the process requires; it is more like a marathon than the sprint. – posting irregular content may not offer you what you are after. – from the beginning, your audience, readers, and fans should know when you will post content. Is it going to be once a week, twice or maybe you need more time to research your blog posts and articles and need a month between posts? Make sure that the people who join …

Why Hire Content Creators?

Video and written content (blogs, articles, e-books etc.) are the best ways to promote projects, ideas, and products. Consumers are tired of constant direct advertising, especially when the products advertised are not enriching their lives in any way. If you are an expert in your field, creating content should be easy for you. You share your knowledge with the world by making videos, writing blogs, articles, e-books, creating classes etc. Creating content takes time, especially if you care about quality. In my case, I write a lot, but I don’t make as many videos as I would like to. At this moment in my life, I physically don’t have enough time to record, edit, re-edit, do the sound and colour correction for my projects. As any filmmaker or content creator, I am toying with video ideas, but I know, that even though I’m an expert in this field, I would have to hire another filmmaker to record and deal with the post-production for me, to be able to focus on another project. Within the time …