All posts filed under: Blog

6 Tips on How to Approach Decision Makers

1. Do your research correctly, so that you know exactly who you are approaching. Approaching the wrong person, or the wrong company with your request is counterproductive because after putting all your efforts and energy out, you will never hear back from them. If you are looking for a distributor or a sales agent, make sure the person you are approaching is indeed a distributor or a sales agent. 2. You only get one chance to introduce yourself and your project. Give yourself enough time to work on your longline, synopsis and pitches before you start sending that out. 3. Be 100% certain of what you are looking for. Everyone in the industry specialises in a different field, so make sure you know exactly what you are looking for and what your current needs are: is it a representation, a sales deal, production funding, production advice? 4. Work on your online strategy. I firmly believe that being able to find supporters and fans online can only make your project more attractive for the decision-maker to …

9 Tips That Will Help You Work with the Sales Agent or the Distribution Company

1. Always research the agency and distribution company you want to work with. There’s a lot of cowboys in this industry, and you don’t want to be a victim of one of them. 2. Before you start negotiating with either the sales agent or a distribution company, you should check what films they have successfully represented and what type of marketing and the promotional campaign they run for those films. 3. Both sales agents and the distributors may have hidden marketing, and promotional costs or representation/packaging costs (packaging is an umbrella word for so many different services, so watch out for that) added to your bill. This way, the sales agents and distributors often try to offset their general expenses. 4. Well established companies will not try to trick you into signing a dodgy deal. It’s the aforementioned cowboys you need to be aware of and always have someone else (preferably a lawyer) check the contract for you. If something in the agreement doesn’t feel right or there is something you don’t understand, ask for …

Can a Sales Agent Stop a Filmmaker from Contacting the Distributor Directly?

In short, a sales agent cannot stop a filmmaker from contacting a distributor directly, as long as the latter didn’t sign a contract with the sales agent. If one did though, they have to check what the said contract says about directly contacting the distributor. If it’s you, make sure you will not be in breach of your contract, if you get in touch with the distributor/s directly. However, if you haven’t signed a contract with the sales agent but only have been casually talking about your project and potential representing you and your project, you will have to decide if you want to build a long-lasting relationship with this particular sales agent or not. If you decide that the relationship isn’t too important, nothing should stop you from contacting distributors directly. What to do when you decide to contact a distributor directly? – Before you reach out to a distributor, check their website to see what type of films they represent. If the distributor makes a point of saying on their website, “no unsolicited …

Filmmaking Isn’t Just Pointing Camera in One Direction and Recording.

Many people go into business of making videos and films, believing that pointing the camera in one direction and pressing record is the way filmmaking works. Unfortunately, this idea is hugely misleading since filmmaking is not only about pointing your camera in one direction and recording whatever happens in front of it. Of course, there are some documentary filmmakers, who simply point cameras in one direction and record the events happening in front of them. However, for the purpose of this blog, we are talking about narrative filmmaking that requires much more planning and pre-production. First of all, you need to have a reason why you want to point the camera in that particular direction and why not opposite. What is in that frame that will give your audience information and understanding of the story, character motivation, and actions? Before you start setting up your framing, you should always consider if that particular frame is going to move the story forward, add something new to the story and is not random or accidental. Whatever makes …

Filmmaking Is Much More Than Just the Equipment

Telling a story, developing a story, organising production, selling the finished product, finding the audience; all those elements are part of every filmmaking process. Unfortunately, nowadays it seems that quite many filmmakers have forgotten that having the newest or most expensive equipment is not the beginning, the middle, or the end of the filmmaking process. Every production stage needs focus, understanding, knowledge and time to be developed, brainstormed and re-worked if necessary.  A lot of people think that the fancier the equipment one has, the better the product will be. Maybe visually the project you work on can be on the higher end, but there are lots of questions you, a filmmaker, need to answer before you start setting up your shots: – What is your story about? – How are the characters developed in your story? – Is the story coherent? – What is your budget? – How are you going to market your film to your audience? – Who is your target audience? If the story is not strong and developed enough, no amount of …